Store Ownership

Are you interested in owning a Compleat Angler or Camping World store?

Outdoor retailing in Australia is a growing and vibrant industry. Compleat Angler and Camping World are leading major independent brands in the Australian market. If you are an aspiring owner or operator of an outdoor business then owning and managing a Compleat Angler or Camping World store could be a great opportunity for you.

WHY CHOOSE COMPLEAT ANGLER OR CAMPING WORLD?

Real Advantages

In today's market it takes a special retail brand to stand out. It’s no longer just about retail; it’s about the retail EXPERIENCE. It’s not enough to strive for customer fulfilment; it’s now about customer delight. At Compleat Angler and Camping World we have created a unique position in the retail space. Here are just some of the benefits to joining our member group and how you can successfully own a business in your chosen community.

A Recognised Brand

Compleat Angler and Camping World have marketed and built a successful and sustainable brand over many years. We have kept it relevant, fresh and ready to meet the needs of the market. It is a brand that delivers value for Compleat Angler and Camping World business store owners.

As a business we understand health and wellbeing is at the forefront of our customers minds. Our buying program is designed to provide you access to a vast selection of world-class leading brands and products that cover a variety of categories. With the right products, you can match the needs and interests of any consumer. We also have a unique and extensive range purchased exclusively for Compleat Angler and Camping World members. 

Buying

We deliver you a significant buying advantage that offers substantial value to you as a Compleat Angler and Camping World member. This advantage is only available to our members via group purchasing with our suppliers and vendors, including Shimano, Daiwa, Nitro, Yakamito, Oz Trail, Outdoor Equipped and many more. These companies are treated as strategic partners in our business and as a result each supplier gives Compleat Angler and Camping World members many commercial advantages to thrive in a competitive market.

In-Store Experience

We take store development to the next level. Your customers will be greeted by a well-planned and organised store with vibrant colours, designed to be bright and friendly to encourage customers to move throughout the store and enjoy their time browsing and shopping.  Our design specs include everything from flooring and paint, to custom-designed fixtures, creative merchandising and low sight lines that complete an environment that is exciting and interactive, yet safe and comforting.

Marketing

We manage a strategic and tailored national multi-channel marketing program which includes Digital Database Marketing, Social Media, and instore activations that drives the promotional activity and sales.

Member Community

In addition to the experienced professional guidance from the ARL National Support Office, as a member you have access to a wider ‘ARL family of store owners’ that share the same business objectives and opportunities 

OPERATIONAL SUPPORT

Support From Day 1

At Compleat Angler and Camping World our primary objective is to make sure all members are in an environment where their ongoing success is fully supported. You will have access to sales information, marketing materials, and information data analysis tools to manage your business successfully and profitably. Our support team are totally dedicated to providing you with all the specialised support and training from the first day of your membership.

Site Selection

Many factors help determine the ideal retail space for a Compleat Angler and Camping World store These include local and regional demographics, proximity to other Compleat Angler and Camping World stores or retail locations, centre co-tenancy, competition, size and visibility of the premises, rent, and much more. We can assist you in finding the right location, and provide access to industry experts to help you negotiate the right business terms and lease if need be. 

Information Systems

Our Point Of Sale and data mining systems will deliver immediate, accurate and up to the minute information about your sales, customer trends and stock position. It will also help in allowing you to set an alert that lets you know when a given item is at the re-order point. This level of intelligence will help deliver more money to your bottom line.